What is Lightfoot?

Lightfoot is a unique, real-time verbal coaching technology that helps drivers understand exactly how they need to drive their vehicles to be both safe and efficient.

It is insurer-approved and has been developed by Ashwoods Automotive Ltd, an award-winning leading UK cleantech engineering company.

What are the benefits?

  • A rapid and measurable improvement in driving styles
  • Improved welfare and safety of drivers
  • Changes sustained over time because of ongoing in cab engagement
  • Minimal management input required – it gives results, not lots of data
  • Fuel and emissions savings of 15-20%
  • Accident reductions of up to 60% (validated by Allianz Insurance Plc)
  • Tracking, driver ID, business v personal mileage all available and easy to use

How does it work?

Lightfoot promotes the kind of smoother driving style now being advocated by many leading experts, including the National Institute of Health and Care Excellence (NICE), that is crucial to reduce road pollution, eliminate unnecessary waste of fuel and cut down on road traffic accidents.

It works by connecting to the vehicle’s engine and uses Formula 1 style analytics to identify the vehicle’s efficiency ‘sweet spot’ (optimum efficiency). When Lightfoot detects the engine is moving out of its sweet spot, it gives the driver both visual and verbal alerts to gently nudge them back into a safer, smoother and more efficient driving style as quickly as possible.

Because the system works in-cab, in real-time, all of the time, the driver quickly learns, and sustains more efficient – and safer – driving habits much more successfully than with traditional approaches that rely on retrospective data analysis.

Lightfoot Fleet Driver of the Week

Lightfoot doesn’t just provide the technology to monitor and improve driving, it also incentivises drivers to want to be better in the first place.

Launched in February 2017 and sponsored by Allianz Insurance Plc, Lightfoot Fleet Driver of the Week provides an exciting prize to an individual driver every week.

To be eligible for the prize draw, all they have to do is drive their vehicle according to their company’s Lightfoot KPIs and prizes have included supercar track days, spa trips, weekend breaks and more.

Recommendations for Lightfoot

“Lightfoot has virtually eliminated accidents” – David Phillips, Group Logistics Director, HSS Hire

“We’re helping our drivers be safe and saving on fuel across the fleet, all with little management intervention. Overall Lightfoot gives us a very good rate of return on our investment.” – Mark Karkeek, Fleet Manager, South West Water

“Since partnering with Lightfoot in 2015, we have seen at first hand that their technology has a positive effect in reducing fleet customer claims.” – Jonathan Dye, Head of Motor Insurance, Allianz Insurance Plc

“It is extremely refreshing to work with Lightfoot – a company that deem service levels to be so important. Nothing is too much trouble and they are extremely flexible and helpful.” – Sharon Beets, Supplier Relationship Manager, Polygon

“In my opinion Lightfoot is brilliant… It has a true, accurate and instant effect on the driver and it encourages better driver behaviour, empowering them to make their own decisions.” – Steve Love, National Driver Development Manager, Alliance Heathcare

“Downtime had decreased from 2.01 days in early 2015 to 1.11 days towards the end of last year – this equated to a 45% reduction in downtime.”     – Ian Thorn, City Electrical Factors

Next steps

Learn more about Lightfoot on their website or call to speak to one of the team on 01392 340 419.